The
Economics of Peering
Direct traffic exchange between ISPs can lower bandwidth costs
May 30, 2002 -- What is peering? And why is it important
to Internet service providers (ISPs)?
These
basic questions are often not clearly understood, according to
William Norton, co-founder and chief technical liaison at Equinix
Inc., who recently completed a survey of ISPs on peering issues.
"When
I spoke with people, there was so much misuse of common terms
that it created confusion," said Norton, who provided a "Peering
101" presentation at last week's Service Networks conference
in Baltimore.
Peering
is best defined as a business relationship in which two ISPs exchange
customer traffic directly. It's one of two ways that an ISP's
customers can access web sites. Understanding the difference is
key to realizing the benefits of peering.
An ISP's
primary connectivity is through Transit, in which one network
hookup provides access to the entire Internet. Transit can be
paid for through a flat fee, but is generally metered and billed
based upon usage.
As an
ISP grows, its transit costs grow as well. In analyzing its traffic,
the provider may find that its customers are making heavy use
of web sites housed at a particular ISP.
"The
first time Victoria's Secret broadcast its Internet fashion show,
it brought several networks to their knees," said Tim Guarnieri,
general manager of PAIX.net. "Those folks were scrambling
trying to figure out where all this traffic was coming from."
In addition
to creating network logjams, those volume surges raise transit
charges. Understanding the traffic flow from your ISP to other
providers can identify ways to reduce transit costs.
"You
try to figure out who's going where, and whether you can get to
them cheaper," said Guarnieri. "One of the financial
goals is to keep traffic off the expensive transit line as much
as I can."
That's
where peering enters the picture. Peering allows two providers
exchanging large volumes of traffic to save money by connecting
directly, rather than routing traffic through their paid transit
lines. Peering does not provide access to the entire Internet,
only the other ISP's customers.
Peering
arrangements are often "settlement free," but not always,
according to Guarnieri.
"There
are now some providers who are charging for peering," he
said. "Typically, it's because the value proposition is unbalanced
in some way."
If both
providers find that peering is in their interest, there is the
question of how to connect, and how much it will cost.
One method
is to run a physical connection between the two ISPs - a "circuit-based"
connection - but that can be expensive.
The other
option is to find a point where their networks run through the
same data center or carrier hotel. This "exchange-based"
interconnection can take place in one of several kinds of facilities
- an interconnection area operated by the building owner known
as a "meet-me room," or through an exchange point operator
like Equinix, PAIX.net or Telehouse.
In either
case, there would be costs for renting the space and equipment
needed to connect the two networks. For peering to make economic
sense, it must generate enough savings on transit to cover the
cost of the interconnection.
Peering
agreements generally include service-level agreements (SLAs),
documents which stipulate minimum standards of network availability.
Guarnieri said that SLAs for settlement-free peering relationships
will rarely be as strong as those for paid transit contracts.
"If
a backbone cuts a fiber line, a provider will get their transit
customers back up before their peers, because that's how they
pay their bills," said Guarnieri.
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