March 14, 2002 -- BJK Investments is rebranding its 21 Internet data centers under a new corporate identity, ClearBlue Technologies, the company said today.
The new name will be effective immediately, said BJK, a San Francisco investment firm that acquired the former COLO.COM facilities last September through a bankruptcy auction.
"The sky is the limit in this business and we're very pleased to adopt the name ClearBlue Technologies to better suit our mission and our culture,'' said Mark Lambourne, president of ClearBlue Technologies. ``We feel ClearBlue Technologies does a better, more succinct job of telling our investors and our customers what we're about."
In unveiling its new brand, ClearBlue indicated that it hopes to further expand through "strategic acquisitions," taking advantage of the opportunities created by the downturn in the data center market.
Its first opportunity emerged last May, when COLO.COM filed for bankruptcy, crippled by a $360 million debt load. The company was unable to obtain post-bankruptcy debtor-in-possesion financing, and was forced to put its assets up for sale. BJK acquired the facilities.
"While the technology and telecom industries suffered some painful adjustments last year, ClearBlue Technologies emerged as one of the most financially sound and formidable players in the telecom turnaround, and we plan to continue to lead this industry into a healthy upswing,'' said Lambourne.
"Seizing on our financial strength and unique business model, ClearBlue Technologies is a company that today can give customers the peace-of-mind and serenity they need when choosing an outsourced technology management partner,'' Lambourne added.
According to Lambourne, ClearBlue's experienced management team and cost structure position it for success in the rapidly changing market for data center services.
"As the technology management market continues to merge web hosting, collocation and managed services, ClearBlue Technologies plans to sit at the forefront of this telecom convergence," said Lambourne. "This emerging business model offers small- to medium-sized enterprises an outsourced solution to effectively manage their critical IT technologies."
ClearBlue Technologies is a wholly-owned subsidiary of BJK Investments, Inc. Based in San Francisco, California, ClearBlue managed 21 carrier-neutral data centers in key cities around the US.

CORRECTION: An earlier version of this story included an incorrect reference to a relationship between ClearBlue and Keybridge Corp. The two firms have no business relationship.