Living
Large on the Low End
Dedicated server sales drive strong growth for "mass market'
hosts
August
21, 2002 -- Hosting providers focusing on the dedicated server
market showed strong growth in the first half of 2002, outdistancing
competitors in the colocation and managed hosting sectors, according
to new data from Netcraft.
"Amidst the carnage, some companies with more carefully chosen
business models have been able grow at rates which would normally
be regarded as impressive, but seem outstanding in the current
climate," Netcraft said in its analysis.
The
new data, based on Netcraft's ongoing monitoring of Internet web
servers, tracked the growth of IP addresses. It found eight established
providers with growth of roughly 30 percent or better between
January and August of this year.
"It
is noteworthy that all of the fastest growing companies are all
majoring in dedicated servers, although Interland and CrystalTech
also have a large shared business," Netcraft noted. "Dedicated
servers have proved the most successful segment of the industry."
The
largest players in the shared hosting market, Alabanza and Pair
Networks, also showed solid growth, although not as strong as
the dedicated hosting firms, according to Netcraft.
The findings highlight the growing segmentation of the hosting
market, in which "mass market" hosts specializing in
shared hosting and dedicated servers are finding traction at the
lower end of the pricing spectrum.
Tier
1 Research estimates that mass market hosting revenues will
climb 11 percent this year, to $3.4 billion, while the number
of users of mass market hosting will grow 23 percent to include
13 million companies and individual site authors.
"The shared and low-end dedicated hosting sector truly represents
the ‘mass market’ of hosting when it comes to the pure volume
of opportunity," said Tier 1.
While
shared and dedicated hosting offer pure volume, profit margin
is a different story. Mass market hosts typically use automation
to control costs by improving resource usage and shifting many
basic server management functions to the end-user through web-based
control panels.
The
fastest-growing provider in the Netcraft survey was Rackshack,
which offers dedicated servers starting as low as $99 a month.
Cybercon and CrystalTech, which followed Rackshack in the results,
price dedicated servers between $325 and $375 a month. Interland,
one of the largest mass market hosts, offers an entry-level $129
a month package, with full-featured accounts priced at $350 a
month.
Netcraft is an internet consultancy
based in Bath, England.
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