http://www.carrierhotels.com/news/2005/Mar/11/doubleclick_to_expand_operationsto_additional_equinix_internet_hubs_print.html
DOUBLECLICK TO EXPAND OPERATIONS
TO ADDITIONAL EQUINIX INTERNET HUBS
By Rich Miller
Carrier Hotels Editor
Posted Mar 11, 2005
Leading Provider of Online Marketing Tools to Double IT Infrastructure Deployment at Equinix with Operations in Five IBX Centers
Foster City, CA and New York, NY / March 7, 2005 / Equinix, Inc. (Nasdaq: EQIX) - the leading provider of network-neutral data centers and Internet exchange services, and DoubleClick Inc. (Nasdaq: DCLK), the leading provider of marketing solutions for ad agencies, marketers and Web publishers, today announced that DoubleClick will increase the company,s IT infrastructure deployments at Equinix Internet Business Exchange' (IBX(R)) centers.
DoubleClick offers a variety of technology-based solutions that rely upon a solid network connectivity infrastructure for their delivery, such as online advertising, search engine marketing, affiliate marketing, email marketing, database marketing, data management and marketing resource management. In addition, the company requires a robust communications platform for the rapid and reliable exchange of data between the company,s 22 offices around the world.
The new agreement with Equinix will enable DoubleClick to expand operations to additional Equinix IBX centers, where it will directly connect to a critical mass of leading Internet companies, including all of the top carriers, networks and ISPs. To facilitate this interconnection, DoubleClick will utilize Equinix GigE Exchange', a service that provides an efficient central switching fabric to create links between the aggregation of companies operating in Equinix's centers. By centralizing network connectivity operations within Equinix's Internet hubs, DoubleClick can avoid the cost and complexity of reaching its network service provider partners in multiple locations and across great distances. It can also eliminate intermediate network backbones by establishing a more direct route between packet origin and destination, bringing content closer to end-users and enhancing performance.
Equinix's premium data center and exchange services provide a redundant and secure infrastructure for content intensive organizations to base their operations. The power operations of each center include a high-performance backup system that ensures uninterrupted power even in the event of utility power disruption. Equinix's HVAC systems provide industry-leading environmental control, including the ability to accommodate the latest in high power density equipment such as blade servers. Security features include interlocking "mantrap" doors, multiple layers of biometric hand-geometry scanners controlling access, as well as 24-hour security officers and hundreds of surveillance cameras.
"After a strong relationship over the past two years, Equinix has become a strategic partner in DoubleClick,s day-to-day operations," said Greg Tagaris, VP of Operations for DoubleClick. "Equinix provides a high-performance platform with a unique aggregation of the networks that we rely upon to support the delivery of our services to customers, along with an exceptional level of customer support."
"As a visionary leader in electronic marketing, DoubleClick has quickly grown and placed increasingly more emphasis on the infrastructure that supports the reliable and expedient delivery of their electronic services," said Peter Van Camp, CEO of Equinix. "Equinix GigE Exchange is an important part of that infrastructure by providing a convenient and centralized platform on which to interact with an aggregation of networks."
About DoubleClick Inc.
DoubleClick is the leading provider of solutions for advertising agencies, marketers and web publishers to plan, execute and analyze their marketing programs. DoubleClick's marketing solutions - online advertising, search engine marketing, affiliate marketing, email marketing, database marketing, data management and marketing resource management - help clients yield the highest return on their marketing dollar. In addition, the company's marketing analytics tools help clients measure performance within and across channels. DoubleClick Inc. has global headquarters in New York City and maintains 23 offices around the world.
About Equinix
Equinix is the leading global provider of network-neutral data centers and Internet exchange services for enterprises, content companies, systems integrators and network services providers. Through the company's 15 Internet Business Exchange' (IBX(R)) centers in five countries, customers can directly interconnect with every major global network and ISP for their critical peering, transit and traffic exchange requirements. These interconnection points facilitate the highest performance and growth of the Internet by serving as neutral and open marketplaces for Internet infrastructure services, allowing customers to expand their businesses while reducing costs.
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